Cape Town, South Africa

Distinctly crafted style


Every Stitch Tells a Story, Crafted with Care!

Perfect for every occasion


From Corporate to Personal, Wrapped in Love!

Authentically African


Inspired by Africa, Made for You!

Owning creations by Ammarah Designs gives you an opportunity to carry a piece of Africa in your hands everywhere you go

Ammarah Designs crafts handmade products using fabrics sourced from various countries in Southern, Eastern and Western Africa.

We primarily work with 100% cotton fabrics, such as the vibrant Shweshwe, a fabric deeply rooted in South African heritage. Its durability, texture, and timeless patterns make it ideal for pieces that are both functional and meaningful.


Each Ammarah Designs piece is created with a strong focus on quality, finish, and attention to detail. From the fabrics we source to the final stitch, we are intentional at every stage of the process. The result is work that is not only handmade, but consistently crafted to a high standard and made to last.


The name Ammarah means "unfading flower" and is ode to the founder’s little princess who was 'born sleeping’. In her recovery, Ammarah's mum found solace and therapy in creating handmade products...and the rest as they say is history- or rather, her-story.


Ammarah Designs embodies a story of hope and resilience in the face of seemingly hopeless situations.

Every piece we create carries a story—of love that endures, of beauty born from pain, and of a legacy that continues to bloom.
“He has made everything beautiful in its time.” — Ecclesiastes 3:11

Our products

Laptop sleeve


The sleeve comes in 3 sizes;

S: 33cm x 26cm

M: 39cm x 30cm

L: 43cm x 31cm

A favourite among conference delegates, the shweshwe laptop sleeve combines practical protection with refined, timeless African craftsmanship.

Handcrafted and thoughtfully padded, it protects your device from heat, bumps, and everyday wear, while offering a sleek and professional look for work, travel, or events.

Protective Padding: Cushions your laptop against impact and daily handling
Conference Ready: Ideal for delegates, professionals, and on-the-go use
Functional Design: Lightweight and easy to carry on its own or in a tote
Coordinated Style: Pairs perfectly with matching pouches, notebooks, and tote bags

Designed for durability and everyday ease, this sleeve keeps your laptop secure while celebrating the beauty of African heritage woven into every detail.

Bulk orders: Planning a larger order? Quantities of 100 or more qualify for bulk pricing—get in touch for a personalised quote.


 

Tote bags


Our Tote Bags (38cm x 37cm) are versatile combining quality, beauty, and lasting legacy.

Full Shweshwe: Vibrant shweshwe design, perfect for daily use— groceries, books, gym, or beach.
Two-Tone: Features a sleek black panel for branding, ideal for conferences or professional events. Combines functionality with timeless shweshwe craftsmanship.

Pricing: Styles vary; the Two-Tone Tote carries a slightly higher price due to its added design and professional functionality.

Bulk orders: Planning a larger order? Quantities of 100 or more qualify for bulk pricing—get in touch for a personalised quote.


 

ACCESSORY POUCH/purse

Pouch (32cm x 12cm) | Purse (20cm x 14cm)

Meticulously made in vibrant shweshwe, these versatile pouches and purses bring African-inspired charm to everyday organization. Perfect for accessories, chargers, stationery, or small essentials, they complement your laptop sleeve and tote bags beautifully


Bulk orders: Planning a larger order? Quantities of 100 or more qualify for bulk pricing—get in touch for a personalised quote.


A5 Notebook


The notebook is our flagship shweshwe product and a perfect addition to gifts or conference packages.

Full shweshwe: handcrafted and vibrant, ideal for personal use, journaling, or planning.

Two-Tone : (top choice for conferences) designed with a sophisticated black panel for branding, combining quality, beauty, and practicality.


Bulk orders: Planning a larger order? Quantities of 100 or more qualify for bulk pricing—get in touch for a personalised quote. 


Lanyard


A conference essential and our best-seller, the shweshwe lanyard brings together professional style and African-inspired design, keeping your ID or essentials secure throughout the day.

Single Hook LanyardA practical and stylish option for holding ID badges or light essentials—conference use. Fitted with a swivel hook, the lanyard easily attaches to name tags, key rings, or even a whistle for sports days, adding versatility to its everyday use
Double Hook Lanyard: Designed for added support and balance, perfect for heavier items or dual badges. This premium option carries a slightly higher price due to its enhanced functionality.
Crafted for durability and ease, these lanyards offer a polished finish while celebrating functionality, style, and heritage.


Bulk orders: Planning a larger order? Quantities of 100 or more qualify for bulk pricing—get in touch for a personalised quote.


Key ring


Crafted from repurposed shweshwe, ankara and safari print fabric is the elegant key ring which doubles beautifully as a zipper pull tab.


Bulk orders: Planning a larger order? Quantities of 100 or more qualify for bulk pricing—get in touch for a personalised quote.


 

Choose your print

Safari Range

Fabrics vary according to stock. Kindly contact the office to obtain guidance on the available options.


Ankara Range

Fabrics vary according to stock. Kindly contact the office to obtain guidance on the available options.


Khoisan Art Range

Fabrics vary according to stock. Kindly contact the office to obtain guidance on the available options.

Testimonials


We keep returning to place orders with Ammarah Designs because your quality is unmatched and it is value for money.

 

Stellenbosch Central Events and Conferencing Office (CECO) 


The Shweshwe notebooks were a great addition to our conference package for the delegates, Ammarah Designs.


University of Cape Town (UCT) Centre for Innovation in Learning and Teaching (CILT) 


I cannot thank you enough for your great work.  'We love the African inspired lanyards and think the lanyards look great'


Stellenbosch Central Events and Conferencing Office (CECO)

Contact us